The Tolbert’s licensing opportunity allows local, community-based entrepreneurs to capitalize on an iconic Texas brand with a rich heritage

The Brand

• 40-Year history as a true Texas brand

• Deep and undeniable Texas Image

• Natural fit for historic downtown areas

• Direct tie to the Original Terlingua International Championship Chili Cook-Off Festival

• Signature dishes including Tolbert’s world-famous Bowl of Red

• 10 successive year of sales growth

A Unique Business Opportunity

• Low cost of entry

• Licensed ownership irrevocable once licensing fee is paid (and licensee remains in good standing)

• Flexibility (ex: design, menu, dayparts . . and more)

• Options for Payment terms

• No royalty payments

• Design adaptable to almost any space

• Proven systems and best practices

• Negotiated favorable pricing on vendor products and services

The Resources

• On-site opening support

• Operations documentation, manuals and references provided

• Additional fee-based services available (from Tolbert’s approved 3rd party resources) – Management Training – Documentation – Information Technology – Marketing – Design and Architectural – Construction Liaison – Menu/Recipe Development

(Additional unique and competitive advantages available to licensees)